Our Story


WORLDWIDE, electric utilities lose an estimated US$96 billion annually to fraud theft. At the same time, water companies are losing US$40 billion every year whilst calls for water conservation have never been greater. Last but not least, reduction of CO2 emissions and increase in public safety are driving reduction in gas losses.

In a nutshell, electric, gas and water utilities are seeking ways to protect their revenue and reduce waste without large capital investments.

And CHOICE provides innovative solutions whether you collect billing data in real time or once a month, that help to reduces losses with the same utility’s OPEX, benefiting all stakeholders.



The Triple Benefit of Reducing Non-technical Losses

Enhanced revenue assurance activities such as fraud and theft protection, meter replacement, administrative process improvements or delivers the threefold advantage of recovering lost revenues for utilities, lowering tariffs for end customers, and reducing energy and water consumption, benefiting the environment.

Our Passion is Revenue Assurance

Choice is the worldwide leader in Revenue Assurance for Utilities, accordingly to the Northeast Group.

Back in the early 2000’s Choice founded by a group of data scientists determined to develop a robust new theft analytics solution to help utilities drive down non-technical revenue losses with little or no impact on operational costs. In 2003, this belief became a reality with the launch of CHOICE Revenue Intelligence™.

Our growing customer base sooner included one of the largest utilities in Brazil, Light, a four and a half million consumer electricity distribution utility in Rio de Janeiro. Later on Choice expanded the customer base internationally, including customers such as EPM in Colombia with six million customers and Saudi Electricity Company in Saudi Arabia with eleven and a half million customers.

Today CHOICE Revenue Intelligence™ suite of products and services is recognized as the top revenue assurance solution for emerging markets, having been deployed in +30 electric, gas and water utilities that are providing services to over 180 million people.

Our passion to cost-effectively provide you actionable knowledge on where to get the greatest return drives us to develop Choice Revenue Intelligence that learns with experience and adapt to customer’s behaviour as they change their tactics.

Think of us as the James Bond of revenue assurance.

How We Work With You

Choice Revenue Intelligence is used case driven and designed by persona that supports the full customer journey.

With this in mind, Choice offers 3 product bundles, each one them including specific functionalities empowering each distribution company to use the required functionality according with the business process in place and the real need of each company.

In the initial engagement process, Choice offers a Use Case Assessment to map the existing business process with the functionality available in Choice Revenue Intelligence Software that support the execution of each use case.

When the software goes live, Choice provides continuous product support to our customers as well as Advisory Services to empower the business users to extract the most value of the solution.

With this shared learning approach, our customers are able to develop and implement new strategies, improving the bottom-line and realizing a quick payback and return on investment.

At Choice, our ambition is to work hard to deliver a Software Platform that will boost the revenue recovery you deserve.

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