Revenue Intelligence


Choice, a Brazilian company with over 20 years of expertise in the Utilities industry, and a customer reach spanning in Latin America, Asia and Europe, has developed a Digital Platform to boost Business Efficiency and Revenue Assurance through the Reduction of Commercial Losses and Increasing Cash Collections. It’s easy-to-implement, it embeds artificial intelligence and machine learning technology and being deployed as a cloud service leads to a rapid return on investment.

Revenue Intelligence® focuses on increasing the efficiency of the Revenue Assurance process. The solution is both end-to-end and process-driven, combining unique expertise and excellence in the business process with knowledge in advanced analytics, big data, machine learning and artificial intelligence to achieve operational excellence in revenue protection.

With the ambition to support daily operations, first and foremost, Choice applies the knowledge on the business process to support the execution of specific use cases that are the foundation for these types of initiatives. Each use case, as illustrated below, deliver a subset of what is required to ensure revenue protection and, altogether, deliver a successful and enjoyable customer experience that, at the end of the day, put together user productivity, satisfaction and motivation on a daily basis, meaning all the dimensions needed for success.

According with Gartner, Augmented Intelligence is one of the trends for the next 10 years and it consists in “a design pattern for a human-centered partnership model of people and artificial intelligence (AI) working together to enhance cognitive performance, including learning, decision making and new experiences.”

Back in the early 2000, Choice was founded as a company to apply artificial intelligence on a very siloed business process that very often was based almost exclusively in human knowledge.

The ambition was to boost business efficiency with a combination of state-of-the-art technologies like machine learning and artificial intelligence (in the early days back then) with the expertise of any business analyst.

Bearing this in mind, it’s fair to say that Choice is an innovator in Augmented Intelligence as what Choice Revenue Intelligence is delivering for 20 years is not different of the concept that Gartner defines today.

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