Management Team

Denis Maia

Founder and Chief Executive Officer

Mr. Maia is Founder and Chief Executive Officer of CHOICE. As CEO, Mr. Maia has led Choice to implement and execute its business plan as defined by the Board of Directors.


Mr. Maia is responsible for global P&L and supervises sales and marketing, HR, financials and innovation strategies and tactics. Mr. Maia is a recognized entrepreneur, strategist and global thought leader in analytics and utilities sector, with more than 20 years of experience in leadership and innovation. With a strong multicultural passion, Mr. Maia has led Choice’s international expansion, managing more than 10 nationalities successfully, reaching a CAGR over 80% and bringing more than USD 1 billion savings for its customers. Mr. Maia holds a BS in Computer Engineering from PUC-Rio, has participated at Babson College Alliance Program and holds Executive Education at INSEAD.

Read more

Luis Pimenta

Vice President of Finance

Mr. Pimenta joined CHOICE as Vice President Finance in december 2014 and is presently responsible for CHOICE´s worldwide finance functions at the Luxembourg headquarters.


He brings 25 years of financial and management experience in international companies and in multicultural organizations. Mr. Pimenta began his career in auditing at an international accounting firm. He later moved on to an internal audit position, before accepting a finance management position at a multinational firm. Mr. Pimenta holds a Bachelor’s degree in Accountancy and Administration.  He is a certified accountant, with a Master’s of Business Administration (MBA) in Accounting Management.

Read more

Fernanda Casado

Human Resources Director

With more than 20 years of experience in Human Resources Management in the IT sector, Ms. Casado is the Human Resources Director at CHOICE, joining the firm in 2001.


Her responsibilities include managing Human Resource systems, employee training and development, recruiting, benefits, Expats, occupational health, contract with third parties and general administrative issues. Ms. Casado also managed office construction build out for the CHOICE facilities in Luxembourg, Turkey, Poland and Colombia.  Ms. Casado has a Psychology degree from the Federal University Fluminense, and a Master’s Degree in Social Psychology from the College of Marin in California.

Read more

Everaldo Costa

Executive VP of Customer Success, Software Development and Innovation

Mr. Costa is responsible for negotiating, leadership and implementation of large projects for major companies in the electricity sector such as EPM (Colombia and Panama), TPPDL (India), SEC (Saudi Arabia), CPFL Group (Brazil), Cemig (Brazil), Light (Brazil), Neoenergia Group (Brazil), Enel Group (Spain and Brazil), AES (El Salvador), CNFL (Costa Rica) and others.


Since 2003, Mr. Costa has worked for the Utilities sector as a director of innovative projects in the areas of planning and energy trading, revenue assurance and research. A collaborating professor and researcher at PUC-Rio, Brazil, Mr. Costa holds a Master degree in Metrology Quality and Innovation (Pontifical Catholic University of Rio de Janeiro - PUC-Rio); Specialization course in Knowledge Management and Business Intelligence (Federal University of Rio de Janeiro - UFRJ); other Specialization in Project Management and Business Processes at PUC-Rio.

Mr. Costa oversees company’s information technology and driving the strategy for a high level of Innovation perspective in terms of our solution - Revenue Intelligence. His duties include assessing current processes, recommending software upgrades, and directing the delivery team on the best processes.

Under his position, there is a crucial part of our enterprise’s digital transformation. He promotes advisors about Cloud computing, Big Data analytics, collaboration platforms, AI, and digital disruption, also having more influence on the direction of consumer products. With these technologies in his driver’s seat, his focus has been completed to service analysis, data security, and Utilities market reaching.

Read more

Gustavo Seize

Head of Revenue Intelligence Project

Mr. Seize has almost 20 years at Choice, Mr. Size’s career is dedicated to the application of Revenue Assurance practices in Utilities, Business Intelligence and Analytics technologies. Under his role, he leads project deploy engagement on our clients worldwide.


Mr. Seize has been virtually involved with clients on different stages of Choice’s relationship, considering companies such as: TPPDL (India), SEC (Saudi Arabia), AES (El Salvador), CNFL (Costa Rica), Grupo EPM (Colombia and Panama), Grupo SIGDE (Ecuador), Aqualectra (Curacao), ENEL Group (Brazil), Light (Brazil), CPFL (Brazil) and others.
Mr. Seize has been able to provide technical perspectives into business solutions. This profile was developed from graduation on Computer Engineering, MBA degree and worked as manager on a world standard business consulting firm (Accenture).
As leader on Deploy activities, he is responsible to manage a multidisciplinary team of consultants, executive relationships, and facilitate the continuous services with the clients.

Read more

Bruno Gapo

Global Industry & Alliances Lead

At Choice, Bruno holds Sales Leadership in EMEA and APAC, co-selling in LATAM. Additionally, heads Industry Strategy and Choice's Partner Network, in particular with SAP and AWS.


Senior Industry Executive focused on Utilities for +20 years in some the biggest SW and Consulting companies worldwide.
With a Sales driven mindset, excelled on Business Development, Industry Strategy, Partner and Alliances Management in international markets, namely EMEA, LATAM and APAC.
Proven ability in strategizing innovative market approaches, accelerate time-to-market, developing industry solutions, market development, business transformation initiatives and sales effectiveness on an industry that is in permanent market disruption.
Subject Matter Expert in Customer Experience (CX) and Data-Driven Solutions for Utilities, where AI and ML are key differentiators to successfully deliver in competitive markets and complex environments.
Bruno holds a master degree in Business Administration.

Read more

Alessandra Guarino

VP of Sales for Latin America

Deloitte, Oracle, ABB and Avanade were some of the companies Ms. Guarino developed her carrier along +20 years, focusing on sales and delivery of services, software and solutions on premise and cloud base, focus on Utilities.


Along her experience, Alessandra worked in Utilities clients along Latin America from mid-to-large business. At Choice, Ms. Guarino is responsible to engage new customers and enhance existing ones to a new level though Choice digital platform solutions for the Utilities market along entire Latin America’s countries.
She has a Law Degree at Mackenzie University, MBA at University of Toronto, Canada and Post Graduate in Project Management and Human Capital at FGV/SP, São Paulo, Brazil.

Read more

Jamilton Carvalhaes

Head of Revenue Intelligence Development

Mr. Carvalhaes is a professional with extensive experience in the IT market, graduated in Computer Science with an emphasis on Systems Analysis and an MBA in Business Administration.


He is responsible for strategic development, management and deployment of QA resources and software development, ensure application design to manage and maintain data security and integrity of Revenue Intelligence, using practices of best-case packaged software release management and helping communication upward as well as throughout project teams.
He is extremely able leading the team to distribute software development atmosphere. Mr. Carvalhaes is the mentor to implement best practices to motivate and organize their teams, he guides and provides input to all strategic as well as technical planning for entire software projects.
His ability to provide version control processes and Roadmap strategy to assure consistency, quality, and timeliness.
He is experienced in customer service, business analysis and prospecting, project management, systems development, data modeling, database administration and multidisciplinary team management.
He has a great experience in the electric power area in the Distribution, Generation and Commercialization segments, accumulated with a strong expertise working in Revenue Assurance - Non-Technical Losses for Electric Energy, Water and Gas distributors, like Enel Group (Brazil), Light (Brazil) and Cemig (Brazil).

Read more

Bruno Nascimento

Head of Innovation

Mr. Nascimento is Doctor in Computer Science at Federal University of Rio de Janeiro (2016). In the last 15 years he has been working on IT projects in different industrial sectors, such as Education, Oil & Gas, Power & Utilities, Retail and Emergency Management.


He has a strong analytical and consulting skills in computer science with emphasis in information systems, acting on the following subjects: Knowledge Management, Collaboration Support, Big Data, Machine Learning, Information Visualization and Software Engineering.
R&D Coordinator at Choice Technologies, worked with different machine learning projects in companies such as: Light (Brazil), Neoenergia Group (Brazil), Enel Group (Brazil and Spain), EPM (Colombia), CNFL (Costa Rica), AES(El Salvador). Among his functions are: generating insights that contribute to the expansion of business, prospecting new national and international research projects, building Machine Learning infrastructure, data pipelines, and API integrations, advising the pool of consultants, technical team training, lead work package activities by detail planning, executing and projects reports.

Read more